Trade-offs are are double-edged swords. They may act as constraints, but also fuel innovations to overcome themselves.
Today’s Houston Chronicle featured an article explaining how one guy came up with an idea that the beer could be ‘poured’ into pint from the bottom instead from the top. Being sports fan, he always faced a trade-off: once the game on stadium was on pause, he had time to take either a leak or buy a beer, but not both. The reason being queues in the bars because pouring beer takes so long time.
The solution: a high-throughput pint-filler which fills the pints from the bottom with aid of a magnetic closing mechanism. It seems to work: the beer sales in stadiums have sky-rocketed as the bars can sell out beer faster.
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So how does this work then? Are the cups reusable or disposable? They must be expensive…
I bet the creators of Guinness are turning in their graves.
Interested to have one home? Read more about the virtues of this lifesaving innovation from here:
http://www.grinonindustries.com/cups.htm