The project Online marketing of alcohol (OMA) is concerned with online marketing of alcohol in Finland and in Sweden. It consists of two integrated parts:
In an international part materials from Finland and Sweden are compared with the main objective of studying whether restrictions of online marketing of alcohol is possible and relevant in a public health perspective.
This part is funded by the Finnish Foundation for Alcohol Studies and by The Research Council of Systembolaget.
The Finnish part is a research and evaluation project in which the same question is studied and developed additionally in terms of practical tools and policy consequences in tight collaboration with the Ministry of Social Affairs and Health and with the The Finnish Association for Substance Abuse Prevention (EHYT). This part is funded by the targeted strategy funding by the Academy of Finland.
Researchers in alphabetical order: Matilda Hellman (HU, Fin), Emmi Kauppila (HU, Fin) Anu Katainen (HU, Fin), Mikaela Lindeman (ATS, Fin), Anna Raninen (CAN, Se), Johan Svensson (CAN, KI, Se).
International collaboration: Thomas Babor (University of Connecticut, USA), Jonathan Noel (University of Connecticut, USA), Peter Anderson (Newcastle University, UK), Sally Casswell (Massey University, NZ).
Project lead: Matilda Hellman (INT) and Anu Katainen (FIN)
Project institutions: The CEACG / University of Helsinki, The Swedish Council for Information on Alcohol and Other Drugs (CAN), Karolinska Institutet (KI), the Finnish Foundation for Alcohol Studies (ATS).