Chair: Turo Uskali, Senior Researcher, University of Jyväskylä, Finland
Fallowing his introduction he asks panelist to reflect on Evolution of journalism and the need for journalistic reforms today.
Associate Professor Peter Bro, University of Southern Denmark, Denmark
Model 1: traditional model: decision makers – journalists – private citizens as audience: informing is the key role of journalists
Model 2: journalists are connecting private citizens and decision-makers rather than informing them.
Model 3: journalists disappear
Explosion of journalism, it’s everywhere, good, but what about the traditional role? Citizen journalism compared to regular journalism.
Professor Esa Väliverronen, University of Helsinki, Finland
As for evolution of journalism: environment journalism and science journalism. Environment journalism is not just about covering environment topics but journalists were engaging in critical movement.
Journalists don’t take covering issues as a mission
There’s a decline in science journalism, CNN has closed the department on science but it is doing better than environmental journalism maybe because environment journalism is not good for advertisement. It was too much about news on new innovations, rather narrow perspective of science and technology in society. Good challenge to take would be to cover innovation processes next to covering innovations.
David Nordfors, Executive Director, Stanford University
The whole economy changes not just journalism: wealth is not by making more cameras but new camera.
We used to be more organized and people could work separately by doing different things. Now with changes in society, we need generalists who speak a common language to bring people together. Innovation journalism is horizontal, a niche in society.
Journalists are not objective.
Need to separate journalism from media: not because everybody can access Internet that they can do journalism.
Turo shares data from USA
Trends in media: Iay offs, shift of focus in journalism
Collapse of the trust: audience don’t trust the traditional media anymore
Statements/comments during discussion:
Journalist create innovation
Political journalists has a lot to learn from gadget journalists on how to engage readers
Everybody’s kind of depressed; I hope journalism will make a shift. If camera developers look for forward, why wouldn’t journalism?
We have to say public service journalism and not public service broadcasting.
Building an ecosystem around journalism – the reform that is needed now.
In DK they talk of proactive neutral journalism for showing solutions.
Involving people in dialogue is a more democratic and critical way of doing in DK
You have to put innovation journalism on top of critical journalism but there is not enough time for that in practical life.
Re: who should finance the news?
Funding is less pressured in DK: Danish media gets 6.4 billion DK kron/ year support. The state supports media as such.
In public service, it is time to cut down technology costs and allocate funds for journalism: journalism is crucial for society.
Re: Why on earth do we need to trust journalists? Maybe not trusting would make us critical citizens.
Journalist need to get the attention, keep the loyalty of audience.
Value generation is important.
Trust is important because journalists can access information public can’t always do. Trust is tricky but legitimacy is certainly very important especially with the public funding.
Re: social media is creating audience. Should traditional media learn something from social media?
They are huge that they get the money. That’s the 3rd model, they have the audience.
RE: making money on Internet
There is micro-payment for news to be downloaded in DK.
Reuters make money in selling financial information not by journalism
It is very important to research and experiment different models.
Organizations try to find business models for that but they have started quite late
Re: Can journalism be transformed as daily basis of international service? (Consultancy kind)
Consultancy reports make money because they are not accessible to all. If million people did access them they wouldn’t cost that high.
You need to find a niche on a particular topic, but all the time you need to find someone to pay for it
Re: what do you pay for news?
I quit my last subscription on 1997. I access news for free.
It’s a high time to be creative.
I pay nothing but New Yorker
I don’t put money on news, I follow online / mobile but I pay tax for public service.
I don’t mind tax: Collecting public money and allocate it among organizations is a good model
My friend doesn’t mind listening to some ads if the she will get content for free
Internet ads are 10% of ads income, Internet seems to offer target, ads is declining globally. Journalism pays for newspaper but doesn’t pay for internet
Turo closes the panel by sharing a video for further debate on citizen journalism.