Getting inspired at BrewDog Bar

What an awesome week it was in Stockholm. Where to even begin with?

Academic Action Bootcamp gave our team, BëëB (Beer Experiences & Education on Brewing), a bunch of new experiences, friends and, most importantly, a lot of inspiration to go out there and finally change the world of beer culture. Even though we still don’t have a completely clear vision of what it is that we are doing, we however now know where to start chasing the dream. Besides we even got some pre-pre order deals made. Whoohoo!

Our minimum viable product: an intro course to the world of beer in Kungsholmträdgård to fellow campers. Here studying colour of the beer.

Our minimum viable product: an intro course to the world of beer in Kungsholmträdgård to fellow campers. Here studying colour of the beer.

This is basically a list of things that we’ve been passing around and learned during last week. So here we go!

  1. We learned that inner branding means that you need to brand yourself and your business from within, not from outside. The concept of lying can help out sometimes – fake it till you make it.
  2. We gained a lot of experience and confidence on public speaking.
  3. We received a lot of important feedback on our demo (see the picture), which is great. We might even use some in our marketing.
  4. We got some huge ideas how to make tasting experiences more fun and interesting to people who do not love beer (yet).
  5. We set a new target for our business.
  6. We defined our problem and minimum viable product.
  7. And finally our business has now a clear path of developing stages planned.

We are walking the path step by step towards complete Funship. That is where our customers will enjoy what we do as much as we do, and we will have total freedom to brew and serve the kind of beer we love.

Let’s go BëëB! Stay tuned.

Feeling excited!

At the moment we are sitting in a café near the harbour waiting for departure to Stockholm. The next week will be full of work, good times, new ideas, work, food, drinks, laughs, new friends and a whole lot of more work. But right now we´re just plain excited about going there and already feeling inspired.

For months we have been bouncing ideas on brew-related business models mainly inside the box. Now we feel like we are finally hopping (get it?) out of it and going further. For us this academic bootcamp is all about meeting inspiring people who we believe will help us  gain new insights and different views on our business.

We are happy that finnish beer culture is in a developing state. Yet we feel like there is a fitting niché for both in products and services, that we need to fill. Our business model includes both brewing unique products for consumers and providing educational experiences for groups. Our mission: a better beer culture!

From Stockholm we hope to bring home confidence in our ideas and a pretty well thought-out business plan. Although we already have our ideas, they are not all set in stone – on the contrary we will be actively putting ourselves in situations where we have to think fresh. Actually as we are sitting in the café right now eating gelato, we have already got a bunch of great ideas e.g how to incorporate icecream-making into our brewpub…

[EDIT] We couldn´t get this post online, and as we are now feeling the first morning, the excitement is somewhat diluted with last nights brasilian beers at the ferry… But now that´s out of our system and we can start really concentrating in the upcoming events. We are particularly super-excited to host a beer 101 on friday;)


Happy campers,

Ville and Pettu