A recent development, referred to as “datafication”, grants digital data new kinds of powers and roles in society, covering areas from research to political participation. Both public and private sector organizations are seeking to capitalize on data analytics to improve products and services.
The research group “Data, Self and Society” explores how datafication is promoted, practiced, and received in the contemporary world. Data analytics are useful in research for formulating new kinds of research approaches and methodologies and our multi-disciplinary team aims at offering alternative visions of how current forms of data gathering could be used for the benefit of people as patients, family members, consumers, or citizens. We recognize the need for new kinds of expertise in shaping knowledge formation that relates to datafication. Current research interests fall under three thematic areas that cover issues from voluntary self-tracking to data explorations and the performative character of market making.