Miten yritys voi käyttää sosiaalista mediaa hyväksi yrityksen sisällä?

Jonna pohti kirjoituksessansa (29.7.11) mielekkään sosiaalisen median käyttöä työaikana. Usein kun puhutaan sosiaalisen median käytöstä tai sen mahdollisuuksista yrityksille, keskitytään enimmäkseen yrityksen ulkoiseen toimintaan. Tällöin usein puhutaan somen markkinointivoimasta, tiedon levittämisestä, asiakkaiden kuulemisesta ym. Sosiaalisesta mediasta voi olla merkittävää hyötyä myös yrityksen sisällä. Asiasta on toki kirjoitettu melko paljonkin, mutta yleisessä keskustelussa se on jäänyt vähemmälle huomiolle.

Vanhassa työpaikassani sosiaalista mediaa pyrittiin käyttämään hyväksi henkilöstön asiantuntijuuden esiintuomisessa ja sen hyödyntämisessä. Some tarjoaa työntekijöille välineitä tuoda ideoita, mielipiteitä tai vaikkapa esiin tulleita ongelmia esiin sisäisessä ja suojatussa järjestelmässä. Vanhalla työpaikallani on henkilökuntaa kaikissa pohjoismaissa. Saman osaston henkilökunta tapaa kasvoittain ehkäpä vain kerran vuodessa. Tämän takia koin ainakin itse erittäin tärkeäksi, että yrityksessä oli oma ”messenger” –palvelu. Työkaverilta tai halutessaan usealta työkaverilta pystyi reaaliajassa kysymään apua. Ohjelman avulla pystyi myös laittamaan Facebookin tavoin päivityksiä. Tämän avulla pystyi pitämään kaikki ajan tasalla ilman sähköpostien lähettämistä. Tämän tapainen kommunikointi tuntui rennommalta ehkäpä jo hieman kahvipöytäkeskustelumaiselta, mikä mahdollisti sen, että kaikki rohkenivat käyttää sitä.

Yrityksen työntekijät, jotka tekevät samaa työtä, mutta eri toimipisteissä, voivat tehdä työnsä hyvin eri tavalla. Yhteisen sosiaalisen median sovelluksen avulla tätä työntekijöiden tietoa voidaan tuoda arkisesti esiin, kun ”jotain tulee mieleen”. Tätä tietoa voidaan pohtia myöhemmin kasvotusten ja ideoista voidaan tehdä koonteja, jotka voivat kenties johtaa uusiin innovaatioihin, tuotekehitykseen ja työn kehittämiseen.

Selailin aiheeseen liittyviä verkkosivuja ja löysin alla olevan artikkelin, joka sivuaa aihetta.


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