Sosiaalinen media suomalaisissa yrityksissä

Löysin erittäin mielenkiintoisen diplomityön, joka liittyy sosiaalisen mediaan suomalaisissa yrityksissä. Työ on valmistunut reilu vuosi sitten Aalto yliopistosta. Linkin työhön löydät tekstin alaosasta.

Tutkimuksessa kyselylomake, koskien sosiaalisen median käyttöä yrityksessä, lähetettiin Suomen 500 suurimmalle yritykselle. Kyselyyn vastasi reilu 20 % yrityksistä. Tulokset osoittivat, että noin puolet vastanneista yrityksistä käytti toiminnassaan somea. Kaikki kuitenkin näkivät, että tulevaisuudessa sen rooli tulee kasvamaan huimasti.

Diplomityö antaa yleistä kuvaa Suomen suuryritysten sosiaalisen median käytöstä. Itse koin työn parhainta antia olevan kuitenkin sosiaalisen median määrittelyn. Työssä perehdytään laajasti sosiaalisen median määritelmään, historiaan, perusedellytyksiin jne. Jos teillä on aikaa ja mielenkiintoa tutustua yleisesti sosiaaliseen mediaan, suosittelen diplomityön lukemista tai selailua!


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