Instagram, Flickr or Twitter? New research out from Finnish and South African National Parks!

Our new article Instagram, Flickr, or Twitter: Assessing the usability of social media data for visitor monitoring in protected areas compares social media usage and official visitor statistics from 56 national parks in Finland and South Africa.

The results of this article show that social media activity and park popularity are highly associated, even on a monthly level. When comparing the performance of different platforms, Instagram clearly outperforms the others.

The research was published in Scientific Reports on 14th December 2017. Read the full openaccess paper here:

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