Tag: sustainability education

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Consumer Education on sustainable food – how to talk sustainability?

Session questions(s):

How can we educate the consumers on the impact of unsustainable in comparison to sustainable choices?
Our Carbon footprint labelling is not as much in the awareness of people, not even our own costumers.
What & how can we communicate in a more impactful way?
Do we need to combine sustainability with other relevant topics such as health or do we need a totally different indicator such as environmental cost?
How can sustainable consumer choices be communicated without sounding like greenwashing?
What comes after sustainability? When sustainability is “reached”, or the market is overs saturated, or the word is completely co-opted, then what can/could/should a company like Oatly do?

 

Session description:

The session was introduced with a bit of background of where Oatly is in terms of Sustainability and the current challenges.
Ideas on how people can be reached and what needs to be done to continue on the plant-based revolution, not only regarding communication but also in terms of availability/visibility.

 

Session lesson(s):

– Fun communication as we do in Oatly is an important entry point for sustainability discussions
– Full transparency on what is going good & bad
– Combine environmental more with Social sustainability (also look at farming)
– Have plant-based options at every public event as a choice (or default?)
– Challenge existing policies (supporting the old system)
– Communicate more around how to use plant-based products
– Widen the stereotype around plant-based (not just hipsters)
– Widen narrative on “you don’t need to be vegan to buy plant-milk”  Flexitarian
– Include farmers in the discussion

Questions arising:
– Is sustainability done at consumers end or production end?
– Sustainability from customer making the choice vs. from the producers making choices?
– Is it already expected to be sustainable?
– Is sustainability the decisive reason or just “nice to have”?
– Should there be specific stores to curate sustainable food?

 

Session keyword(s):

sustainability education, communication, sustainable food

 

Lena Lölfing

Oatly

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What is the added value of international collaboration and joint programmes in sustainability education such as developing a joint BA in sustainability across different universities?

Session questions(s):

See the topic! 🙂

 

Session description:

We ended up discussing sustainability in general but we also tried to discuss a bit the contribution of joint international programmes and what they can bring to sustainability.

 

Session lesson(s):

We only had one person attending our session but we had such a nice conversation. I guess the main take-away from our discussion was that cultures play an important role in how sustainability and the various actions around it are experienced and discussed. When we have an international joint programme, such as the Bachelor in Sustainbility by Una Europa, we should definitely keep in mind how we can utilize these various mindsets and cultural differences.

 

Session keyword(s):

sustainability education, joint programmes

 

Laura Karilainen

Education Planning Officer at the University of Helsinki

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How can we learn sustainability through gaming?

Session questions(s):

What one can learn through games in sustainability education?
What kinds of games are there?
How to develop games for learning?

 

Session description:

– Games can be a powerful tool to make knowledge more memorable; to evoke feelings and meaning that contribute to deeper learning; and to help one become aware of the lenses through which they look at the world.

– Learning objectives should be in the centre when developing educational games, including assessing the benefits and challenges of different game media and platforms. Elements, such as whether the game is played solo or collaboratively, strongly impact the learning experience and outcomes. Maybe the future is in combining different game media: physical and digital; individual and group; AI or VR…

– The learning most often happens in the aftermath of the game, hence a good amount of time should be reserved for the discussion and analysis of the results, as well as “ventilation” of emotions. This should apply to different game media and formats in educational context.

 

Session lesson(s):

– Games can be a powerful tool to make knowledge more memorable; to evoke feelings and meaning that contribute to deeper learning; and to help one become aware of the lenses through which they look at the world.

– Learning objectives should be in the centre when developing educational games, including assessing the benefits and challenges of different game media and platforms. Elements, such as whether the game is played solo or collaboratively, strongly impact the learning experience and outcomes. Maybe the future is in combining different game media: physical and digital; individual and group; AI or VR…

– The learning most often happens in the aftermath of the game, hence a good amount of time should be reserved for the discussion and analysis of the results, as well as “ventilation” of emotions. This should apply to different game media and formats in educational context.

 

Session keyword(s):

gamification, sustainability education, learning objectives, futures thinking

 

Johanna Välinoro 

Design Institute, LAB University of Applied Sciences

 

Joula Siponen

INAR, HELSUS, University of Helsinki