Selected publications

I try to add to this list information about texts as soon as they are accepted for publication, but a more detailed list can be found in the TUHAT system.


Sulkunen, P. Babor T., Cisneros-Örnberg J., Egerer M., Hellman M., Livingstone C., Marionneau V., Nikkinen J, Orford J., Room R., Rossow I. (2018) Setting Limits. Gambling science and public policy. Oxford University Press.

Anderson P, Braddick F, Conrod P, Gual A, Hellman M, Matrai S, Miller D, Nutt D, Rehm J, Reynolds J and Ysa T. (2017) The New Governance of Addictive Substances and Behaviours. Oxford: Oxford University Press.

Hellman, C. M. E. (2017). Promoting Vices: An introduction to research on the advertising of coercive products. Helsinki University: Publications of the Faculty of Social Sciences 67/2017.

Hellman, M., Katainen, A., Alanko, A. Egerer, M., & Koski-Jännes, A. (Eds.) (2016) Beyond the sociological imagination: A festschrift in honour of professor Pekka Sulkunen. Helsinki University: Publications of the Faculty of Social Sciences 18/2018.

Hellman, M., Berridge, V, Duke, K. & Mold, A. (2016) Concepts of Addictive Substances and Behaviours across Time and Place. Oxford: Oxford University Press.

Hellman, M., Roos, G. & von Wright, J. (Eds.) (2012) A Welfare Policy Patchwork: Negotiating the Public Good in times of transition. Helsinki: Nordens välfärdscenter (NVC).

Hellman, M. (2010). Construing and defining the out of control: Addiction in the media. (SSKH skrifter; Vol. 28). Helsinki: University of Helsinki, Swedish School of Social Science. Doctoral dissertation.

Pedersen, M. U., Segraeus, V. & Hellman, M. (Eds.) (2005): Evidence Based Practice? Challenges in Substance Abuse Treatment. NAD publication 47. Nordic Council for Alcohol and Drug Research.

A. Peer reviewed scientific articles and book chapters

Jääskeläinen, P., Egerer M. Hellman, M. (2021) City identity and the opening of the Tampere casino. A focus group study with residents. Critical Gambling Studies.

Egerer, M. & Hellman, M (2020) Clarifying researchers’ subjectivity in qualitative addiction research. International Journal on Alcohol and Drug Research.

Lerkkanen, T. & Hellman, M. (2021) Resilience and autonomy at stake: The public negotiation of the Paf gambling company in the Åland Islands community. Island Studies Journal 16(1)

Lerkkanen, T., Egerer, M., Alanko, A., Järvinen-Tassopoulos, J. & Hellman, M. (2020) Citizens’ Perceptions of Gambling Regulation Systems: A New Meaning-Based Approach. Journal of Gambling Issues. 43, January 2020, 84-101.

Sulkunen, P., Babor, T., Cisneros-Örnberg, J., Egerer, M., Hellman, M., Livingstone, C., Marionneau, V., Nikkinen, J., Orford, J., Room, R. & Rossow, I. (First published: 09 September 2020) Setting Limits: Gambling, Science and Public Policy – summary of results. Addiction / Volume 116, Issue 1. doi:10.1111/add.15241

Goiana-da-Silva, F., Cruz-e-Silva, D., Lindeman, M., Hellman, M., Angus, C., Karlsson, T., … Ferreira-Borges, C. (2019). Implementing the European Action Plan on Alcohol. The Lancet Public Health. Published online September 03, 2019.

Hellman, M., Kettunen, T., Katainen, A., Kauppila, E., Saitz, R. &, Calver, C. (2020) Diversity in addiction publishing. International Journal of Drug Policy. August 2020:

Lindeman, M., Katainen, A. H., Svensson, J., Kauppila, E. K., & Hellman, C. M. E. (2019). Compliance with regulations and codes of conduct at social media accounts of Swedish alcohol brands. Drug and Alcohol Review, 38(4), 386-390.

Marionneau V & Hellman, M. (2020) What is special about gambling? A comparison of public discourse on Finnish state monopolies in rail traffic, gambling, and alcohol. Critical Gambling Studies. doi:org/10.29173/cgs43

Selin, J., Hellman, M. & Lerkkanen, T. (2019) National Market Protectionist Gambling Policies in the European Union: The Finnish Gambling Monopoly Merger as a Case in Point. Journal of Gambling Issues, 41, 147-167.

Selin, J., Hellman M., Lerkkanen, T. (2019) Monopolin vahvistaminen kilpailun nimissä: Politiikkaongelman esittämistavat rahapeliyhteisöjen yhdistymisessäessä [The strengthening of the state monopoly in the name of competitition: the construction of political problems as a justification in the fusion of the gambling monopolies] Yhteiskuntapolitiikka 84 (2019).

Katainen, A., Kauppila, E., Svensson, J. Lindeman, M., & Hellman, M. (2019) Regulating alcohol marketing in social media: outcomes and limitations of the marketing restrictions of the 2015 Alcohol Act in Finland Journal of Studies on Alcohol and Drugs

Katainen, A., Kauppila, E., Svensson, J. Lindeman, M., & Hellman, M. (2018) Miten vuoden 2015 alkoholilakiuudistus vaikutti alkoholimainontaan sosiaalisessa mediassa? Sisällönanalyysi sosiaalisen median alkoholimainonnasta Suomessa ja Ruotsissa [How did the amendment if the 2015 Alcohol Act impact on alcohol marketing in social media? A content analysis in Finland and Sweden] Yhteiskuntapolitiikka 83(5-6): 483–494.

Kauppila, E. and Hellman, M. (2018) The role of alcohol in baby boomers’ biographical accounts. Journal of Aging Studies, 46, 37-44.

Hellman, M. (2018) Mainstreaming Concepts, Discounting Variations? Global Policies of Alcohol, Drug and Tobacco IN: Conceptualising Public Health: Historical and Contemporary Struggles over Key Concepts. Kananen, J., Bergenheim, S. & Wessel, M. (Eds.). London: Routledge, Taylor & Francis,

Egerer M., Kankainen V., Hellman M. (2018) Compromising the public good? Civil society as beneficiary of gambling revenue. Journal of Civil Society (14) 3:207-221, DOI:

Hellman, M. Katainen, A. & Seppänen, J. (2018) Gendered citizen constructs in beer commercials as a metatext of alcohol control policies. Contemporary Drug Problems 45 (2): 163-176

Hellman M., & Lerkkanen, T. (2017) Construing oppositions, demarcating a we-ness: The dramaturgy of a live TV debate on the refugee crisis. European Journal of Cultural Studies. DOI: 10.1177/1367549417719060

Seppänen, S., Hellman, M. & Katainen, A. (2017): Just a joke! Psychogenesis of humor in alcohol advertisements, The Scandinavian Psychoanalytic Review 40(2): 138-146.

Bujalski, M, Hellman, M., Moskalewicz, J., Beccaria, F. & Rolando, S. (2018) Depoliticising addiction: Who gets to speak in European press reporting 1991–2011? Nordic Studies on Alcohol and Drugs 35(1): 52–68.

Hellman, M, Monni, M. & Alanko, A. (2017) Declaring, shepherding, managing: The welfare state ethos in Finnish Government Programmes, 1950-2015. Research on Finnish Society

Anderson, P., Berridge, V., Conrod, P., Dudley, R., Hellman, C. M. E., Lachenmeier, D. W., Lingford-Hughes, A., Miller, D., Rehm, J., Room, R., Schmidt, L., Sullivan, R., Ysa, . T. & Gual, A. Mar (2017) Reframing the science and policy of nicotine, illegal drugs and alcohol – conclusions of the ALICE RAP Project F1000Research. 6, 289

Alanko, A. & Hellman, M. (forthcoming 2017) Service users and experts in Finnish mental health policies: Three phases of expansion and inclusion. Sosiologia

Hellman, C. M. E. & Majamäki, M. (2016) Ordinary men with extra-ordinary skills? Masculinity constructs among MMORPG-gamers Journal of Research in Gender Studies 6(2):90-106.

Hellman, M., Karjalainen, S. & Majamäki, M. (2016) “Present yet absent” – Negotiating choices, values, needs and self in life with an excessive online role gamer. New Media & Society.

Hellman, M, Berridge, V., Duke, K. Mold, A. (2016). Ownership of addiction: Variations across time and place. In: Hellman, M, Berridge, V., Duke, K. Mold, A. Concepts of Addictive Substances and Behaviours across Time and Place. Oxford University Press, pp. 1-14

Egerer, M, Hellman, M., Rolando, S, & Bujalksi, M. (2016) General practitioners’ position on problematic gambling in three European welfare states In: Hellman, M, Berridge, V., Duke, K. Mold, A. (2016) Concepts of Addictive Substances and Behaviours across Time and Place. Oxford University Press, pp. 169-192

Hellman, M, Sæbø, G. & Hakkarainen, P. (2016) Underpinnings of tobacco policy: An epistemic governance perspective. In: Hellman, M, Berridge, V., Duke, K. Mold, A. (2016) Concepts of Addictive Substances and Behaviours across Time and Place. Oxford University Press, pp. 152-167.

Hellman, M. (2015). Pedagogiska utmaningar med heterogena studentgrupper [Pedagogical challenges with heterogeneous student groups] In: Pedagogical anthology edited by Monica Londén, Åsa Mickwitz. and Susanne Tiihonen. Helsinki: Nordica Helsingiensia (NH) 41, pp.111-129.

Hellman, M. & Katainen, A (2015) #Viski – The autonomous man against the nanny state in the age of online outrage. Sosiologia 4: 334-349

Majamäki, M. & Hellman, M. (2015) ‘When sense of time disappears’ — Or does it? Online video gamers’ time management and time apprehension. Time & Society. Available at:

Hellman, M., Majamäki, M., Rolando, S., Bujalski, M., & Lemmens, P. (2015). What causes addiction problems? Environmental, biological and constitutional explanations in press portrayals from four European welfare societies. Substance Use and Misuse 50(4):419-438.

Beccaria, F., Rolando, S., Hellman, M., Bujalski, M., & Lemmens, P. (2015). From criminals to celebrities: perceptions of ‘the addict’ in the print press from four European countries from the nineties to today. Substance Use and Misuse 50 (4): 439–453.

Hellman, M., & Room, R. (2015). What’s the story on addiction? Popular myths in the USA and Finland. Critical Public Health 25 (5): 582-598.

Hellman, M., Majamäki, M., & Hakkarainen, P. (2014). The implication of the concept ‘nikotiiniriippuvuus’ in the Finnish tobacco discussion. Nordic Studies on Alcohol and Drugs, 31(5-6): 485-501.

Seppälä, P., & Hellman, M. (2014). A as in atmosphere, Z as in zeitgeist: Trajectories in the 1990s Helsinki dance clubs symbolics. International Journal of Cultural Studies, 17(4), 326 – 344.

Room, R., Hellman, M., & Stenius, K. (2014). Addiction: The dance between concepts and terms. International Journal on Alcohol and Drug Research, Vol 3:4: 27-35.

Hellman, M., Schoenmakers, T. M., van Holst, R., & Nordstrom, B. (2013). Is there such a thing as online video game addiction? A cross-disciplinary review. Addiction Research and Theory, 21(2), 102-112.

Hellman, M., Demant, J., Rolando, S., Rossetti, S., Jördis, W., Gosselt, J. F., & Bujalski, M. (2013). Above the message and beyond reach: Persuasion knowledge by a European teenage beer commercial audience. Young, 21(4), 387–405.

Hellman, M. (2013). Riippuvuutta ja kompetenssia koskevat käsitykset suomalaisessa mediadiskurssissa. [Finnish media discourse on addiciton and competence] In: Addiktioyhteiskunta: Riippuvuus aikamme ilmiönä. (eds. Tammi & Raento) Gaudeamus Helsinki University Press.

Perälä, R., Hellman, M., & Leppo, A. (2013). Behind the Scenes: The Justifications for Opioid Maintenance Treatment in Finland. Substance Use and Misuse, 48(11), 954-65.

Hellman, M., & Rolando, S. (2013). Collectivist and individualist values traits in Finnish and Italian adolescents’ alcohol norms. Drugs and Alcohol Today, 13(1), 51-59.

Hellman, M., & Roos, G. (2012). The architectural patchwork of the welfare state. In: M. Hellman, G. Roos, & J. von Wright (Eds.), A Welfare Policy Patchwork: Negotiating the Public Good in Times of Transition. (pp. 9-17). Nordens välfärdscenter: Helsinki.

Hellman, M., & Rantala, V. (2012). Codependence, Madness and Glamour: Narratives of Women Celebrity Addicts in Internet Tabloids. In J. Lee (Ed.), Cultures of Addiction. (pp. 175-206). Cambria Press.

Egerer, M. D., Hellman, M., & Sulkunen, P. (2012). Autonomy and protection in the welfare state: Finnish social workers’ views on alcohol problems. In M. Hellman, G. Roos, & J. von Wright (Eds.), A Welfare Policy Patchwork:Negotiating the public good in times of transition. (pp. 203-224). Helsinki: Nordic Centre for Welfare and Social Issues (NVC).

Hellman, M. (2012). Multistakeholder alcohol policy: goal-based and value-based rationalities in an alcohol marketing task force. In M. Hellman, G. Roos, & J. von Wright (Eds.), A Welfare Policy patchwork: Negotiating the Public Good in Times of Transition. (pp. 143-161). Helsinki: Nordens välfärdscenter, Stockholm.

Schoenmakers, T., Hellman, M., Nordstrom, B., & van Holst, R. (2012). Bestaat online-gameverslaving?: Een crossdisciplinaire benadering. Verslaving, 8(4), 4-15.

Hellman, M., & Karlsson, T. (2012). In fear of a reversal back to the spirits drinking era – the 2004 decrease of Finnish alcohol taxes in public discourse. Nordic Studies on Alcohol and Drugs, 29(1), 57-78.

Hellman, M. (2012). Mind the gap! Failure in Understanding Key Dimensions of a Drug User’s Life. Substance Use and Misuse, 47(13-14), 1651-1657.

Mäkelä, P., Hellman, M., Kerr, W., & Room, R. (2011). A bottle of beer, a glass of wine or a shot of whiskey: Can the rate of alcohol-induced harm be affected by altering the population’s beverage choices? Contemporary drug problems 38(4), 599-614.

Hellman, M. (2011). Finnish press narratives on drug addiction at different times during 1968-2006: role divisions and their inherent responsibility allocation. In J. Fountain, V. Asmussen Frank, & D. J. Korf (Eds.), Markets, methods and messages: dynamics in European drug research. (pp. 119-135). Lengerich: Pabst Science Publishers.

Hellman, M. (2011). Studying young recipients of alcohol marketing: Two research paradigms and their possible consolidation. Nordic Studies on Alcohol and Drugs, 28(5-6), 415-432.

Hellman, M. (2010). Drawing Boundaries Between Risk and Danger Scenarios: Media Discourse on Illicit Drug Use. In-Spire: Journal of Law, Politics and Societies, 5(2), 18-34.

Hellman, M. (2010). From myth of marginality to portrayals of an addictive society: Reporting on addictions in the Finnish press (1968-2006). Addiction Research and Theory, 18(2), 224-242.

Hellman, M., Gosselt, J. F., Pietruszka, M., Rolando, S., Rossetti, S., & Wothge, J. (2010). Interpretations of individualistic and collectivistic beer commercials by teenagers from five European countries. Cross-cultural Communication, 6(4), 40-57. Open Access.

Hellman, M. (2009). Designation practices and perceptions of addiction: a diachronic analysis of Finnish press material from 1968–2006. Nordic Studies on Alcohol and Drugs, 26(4), 355-372.

B. Other scientific publications:

Hellman, M. (2019) Gambling – No Ordinary Commodity. Nordic Studies on Alcohol and Drugs 36(2).

Hellman, M. (2019) Social and health care reforms and vulnerable groups. Nordic Studies on Alcohol and Drugs 36(1).

Hellman, M. (2018) Opioids, opioids, opioids: the plague among middle-aged white Americans. Nordic Studies on Alcohol and Drugs. (35)5: 325–328.

Hellman, C. M. E. 2018 The alcohol industry’s never-ending interest in research and policy. Nordic Studies on Alcohol and Drugs. (35)4: 237–239.

Hellman, M (2018) Social causes of depression, anxiety and stress. Nordic Studies on Alcohol and Drugs 35(3): 149 -151

Salonen, A., Hellman, C. M. E., Latvala, T. & Castrén, S. (2018) Gambling participation, gambling habits, gambling-related harm, and opinions on gambling advertising in Finland in 2016. Nordic Studies on Alcohol and Drugs 35(3): 215–234.

Helllman, M. (2018) Should we look out for the great isomorphic wheel of public health? Nordic Studies on Alcohol and Drugs, 35(2) 116-224.

Hellman, M (2018) The epistemic project of the addicted brain: Towards a socio-historical understanding. Nordic Studies on Alcohol and Drugs, 35(1) 3–8.

Hellman M & Kettunen, T. (2017) Nordic alcohol statistics 2010–2015. Nordic Studies on Alcohol and Drugs 34(3) 267–282.

Hellman, M. (2017) Scientific progress: The role of innovative qualitative inquiries. Nordic Studies on Alcohol and Drugs 34(3): 192–195.

Hellman, M (2017) Agency as a structuring principle. Nordic Studies on Alcohol & Drugs, 34(5) 359-61.

Hellman, M (2017) Exploring new substance use settings. Nordic Studies on Alcohol & Drugs, 34(3) 189–191.

Hellman M. (2017) Thirty-three years later: Still a new old journal. Nordic Studies on Alcohol and Drugs 34(2):105-6.

Hellman, M., Örnberg, J. C. & Livingstone, C. (2017) Gambling policy studies: a field that is growing in size and complexity. Addiction Research and Theory. 25(6): 433-435.

Hellman, M (2016) The sociology of lifestyle governance: A research field. In: Hellman et al. (Eds.) (2016) Beyond the sociological imagination: A festschrift in honour of professor Pekka Sulkunen. Helsinki University: Publications of the Faculty of Social Sciences 18/2018, pp. 60-72.

Hellman, M. ja Katainen, A. (2016) Alkoholipoliittinen liberalismi nettiraivon aikakaudella – Tapaus #viski. Yhteiskuntapolitiikka.

Hellman, M. (2015) Somessa otetaan poliittisesti kantaa [The social media is political], Aikalainen, December 2015, University of Tampere.

Hellman, M. (2015) The compartmentalisation of social science: What are the implications? Nordic studies on alcohol and drugs 32(4): 343-46

Hellman, M. (2015) Habits. Remaking addiction. Review of Suzanne Fraser, David Moore, Helene Keane (2014) New York, Palgrave Macmillian, 272 p. Drug and Alcohol Review 34: 567-568

Hellman, M. & Einstein, S. (2015) Encoding and decoding substance use and addictive behaviours – the role of cultural images. Substance Use and Misuse 50 (4): 415–418.

Hellman, M. (2014): Vad termen nikotiiniriippuvuus förde med sig till finländsk tobakspolitik.. POP NAD at link:

Heim, D., Hellman, M., & co-signatories (2014). Addiction: Not just brain malfunction. Nature, 507(40). 10.1038/507040e

Hellman, M. (2014). ‘Uven’ and other animal metaphors for Pia. Nordic Studies on Alcohol and Drugs, 31(Supplement, only 100 ex), S10-S12.

Hellman, M. (2014). Addiction Trajectories: Book review. Australian Journal of Anthropology. 25(3): 397–399.

Hellman, M. (2012). Beer – an antidope or a stepping stone to liquor?: Conceptions of different beverage types in alcohol policy. Nordic Studies on Alcohol and Drugs, 29(1), 3-6. 10.2478/v10199-012-0001-3

Hellman, M. (2012). Sidosryhmätyö alkoholipoliittisessa päätöksenteossa: Päämäärä- ja arvorationalisuus alkoholimainonnan rajoituksia selvittäneessä työryhmässä.Yhteiskuntapolitiikka, 77(5), 535-547.

Hellman, M., Mäkelä, P., Kerr, W., & Room, R. (2011). Harm caused by different beverage types – a recurring question.Contemporary drug problems., 38(4), 489-492.

Hellman, M. (2010). Where there is capitalism, there shall be addiction.: Book review of Bjerg, O. (2008) For tæt på kapitalismen. Ludomani, narkomani og købemani. Københavns Universitet: Museums Forlag, 168 p.Nordic Studies on Alcohol and Drugs, 27(3), 280-283.

Hellman, M., & Ramstedt, M. (2009). Cross border purchase of alcohol in the Nordic countries. Nordic Studies on Alcohol and Drugs, 3(2), 111-116.

Anderson, P., Drummond, C., Hellman, M., & Rosenqvist, P. (2009). Introduction to the issues – the alcohol industry and alcohol policy.Addiction, 104(Suppl. 1), 1-2.

Hellman, M. (2007). Public Use of and Communication about Alcohol Research. Nordic Studies on Alcohol and Drugs, 24(6), 641-645.

Hellman, M. (2007). Developing an Effective Alcohol Policy for Russia. Nordic Studies on Alcohol and Drugs, 24(3), 347-352.

Hellman, M. (2006). Öppet brev: Hur förhålla sig till alkoholindustrin som partner?. Nordic Studies on Alcohol and Drugs, 23(5), 359-361.

Hellman, M. (2004) Att påverka attityder [Influencing attitudes]. Nordic Studies on Alcohol and Drugs 21(1) 3-4.

Matilda Hellman, Maija Majamäki, Franca Beccaria, Michael Egerer, Sara Rolando, Michal Bujalksi, Jacek Moskalewicz (September 2014) Professional Images of addiction: Social workers and General practitioners in three European welfare states. Deliverable 3.2 to the EU Commission, Work Package 3 Addiction and Lifestyles in Contemporary Europe: Reframing Addictions Project (ALICE RAP).

Matilda Hellman, Franca Beccaria, Michal Bujalski, Marisa de Andrade, Zsuzsanna Elekes, Paul Lemmens, Maija Majamäki, Jacek Moskalewicz, Sara Rolando, Martine Stead, Pekka Sulkunen (October 2013) Media Images of addiction: Finland, Italy, Netherlands, Poland, UK, the USA. Deliverable 3.1 to the EU Commission, Work Package 3 Addiction and Lifestyles in Contemporary Europe: Reframing Addictions Project (ALICE RAP).

Hellman, M. (2012). Alcohol advertisements: Reception among young Europeans.In: Anderson P, Braddick F, Reynolds J & Gual A eds. (2013) Alcohol Policy in Europe: Evidence from AMPHORA. 2nd ed. The AMPHORA project. ISBN: 978-84-695-7411-9 pp. 50-55.

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