People

The project is lead by Docent (D. Soc. Sc./VTT) Salla-Maaria Laaksonen Consumer Society Research Centre at the University of Helsinki).

Research team:

KT Essi Pöyry (marketing, consumer studies, University of Helsinki)
FT Emily Öhman (language technology, University of Helsinki),
FM Hanna Reinikainen (corporate communications/University of Jyväskylä)
VTM Juho Pääkkönen (sociology/STS/University of Helsinki)
docent Mikko Jauho (sociology/consumer studies/University of Helsinki)
VTM Tuomas K. Heikkilä (media and communication studies, University of Helsink)
professor Vilma Luoma-aho (corporate communications/University of Jyväskylä)
research assistant Hilma Anttila