University of Helsinki
“Jürgen Schrempp, chairman of Daimler Chrysler, comes into the company’s « War Room » in Stuttgart, the department that assembles and analyses strategic information for the corporation. « I need something about Shintoism and Hinduism and how they get along », he says to an analystist. Within an hour the team has come up with the relevant information from its huge database. It takes another hour to prepare in its graphic form. They are ready to brief Schrempp. The most important tenets of both religious and their relationship to each other are projected onto the screens of the « war room ». Schrempp looks satisfied. The team leader asks what he needs the information for. « I’ve been thinking about sending a Japanese factory manager to plant in India », he replies, « but now I know that I’d better drop the plan ». The briefing convinces him that « Shinto culture » and « Hindu culture » do not go together.
(Breidenbach & Nyíri 2009: 262)