Methodologically advanced examination of consumer interpretations for refreshing sustainable urban life (MORE)

This research addresses the green transition and its social dimensions from a consumer perspective. It develops advanced network and script based methodologies for examining consumer interpretations of sustainability matters. The research task is to develop a proof-of-concept of how consumer generated interpretations of everyday sustainability in social media can be used in business settings. Current alternatives fall short because they focus on behavioral analytics or rely on insufficiently scalable qualitative approaches. The tested proof-of-concept connects to the roadmap of the ecosystem for sustainable solutions to support better people flow in urban environments led by KONE, and will be used in subsequent ecosystem co-innovation project focusing on refreshing sustainable urban life.

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