University of Helsinki
Erjansola, A. M., Lipponen, J., Vehkalahti, K., Aula, H. M., & Pirttilä-Backman, A. M. (2021). From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger. Journal of Brand Management, 28(3), 241-253.
Something old, something new: Finnish living historical memory in the 2010s.
Hakoköngäs, E., Pirttilä-Backman, A. M., & Halme, M. (2021). Something old, something new: Finnish living historical memory in the 2010s. Journal of Pacific Rim Psychology, 15, 18344909211007024.