This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” About Happiness in Inspirational Internet Memes. De Paola, Jennifer; Hakoköngäs, Eemeli. Culture unbound: journal of current cultural research. 2021.
Distancing from the worst or facing the inescapable? Social representations and positioning of people in marginalised groups.
Savonen, J., Kataja, K., & Sakki, I. (2022). Distancing from the worst or facing the inescapable? Social representations and positioning of people in marginalised groups. Journal of Community & Applied Social Psychology.
From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger.
Erjansola, A. M., Lipponen, J., Vehkalahti, K., Aula, H. M., & Pirttilä-Backman, A. M. (2021). From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger. Journal of Brand Management, 28(3), 241-253.
Something old, something new: Finnish living historical memory in the 2010s.
Hakoköngäs, E., Pirttilä-Backman, A. M., & Halme, M. (2021). Something old, something new: Finnish living historical memory in the 2010s. Journal of Pacific Rim Psychology, 15, 18344909211007024.