Final event and presentation on Monday 14th February 2022

Welcome to the final event of Road to freedom -research project (2021) where we will sum up what we learned.

At this event, we will present the final report “Road to freedom: News media breaking free from Silicon Valley’s grip” that we have produced for the Swedish School of Social Sciences at the University of Helsinki. In the report, we present three future scenarios on how the dependency between Silicon Valley tech giants, media and marketing could develop by 2030.

This is a public event. Before attending the event you can access the full final report via this blog post.


14th February 2022, 10.15 am to 11.30 am (UTC+2 time)


Zoom, join meeting: (link removed)

Schedule (UTC+2 time):
  • 10.15-10.30 am Introduction (Associate professor and project manager Carl-Gustav Lindén, University of Bergen/University of Helsinki)

Presentation of Road to freedom: News media breaking free from Silicon Valley’s grip

  • 10.30-10.40 am Trends in advertising (Research manager Mikko Grönlund, University of Turku)
  • 10.40-11.00 am Three future scenarios (Doctoral researcher Hanna Tuulonen, University of Helsinki)
  • 11.00-11.15 am Digital infrastructure and specific conditions in Finland (Docent, Senior Lecturer in Journalism Katja Lehtisaari, University of Tampere and Professor Mikko Villi, University of Jyväskylä)
  • 11.15-11.30 am Q&A

Carl-Gustav Linden and research project email

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