Blog post: Big data, public participation, sustainable innovation and the Pullip doll


Big data involves enormous, highly complex and unstructured data sets. It tracks activities and collects logs, often in real time. So when you change from one television channel to another, your activity may be saved on a server and potentially be combined with equally minute activities from others.

Are you then participating in public discourse and for the common good? Perhaps you are more than you think.

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