Professor Tynkkynen was cited in the recent article by The Washington Post titled “Ethics and economics: The conflicting values of the esports industry”. This excellent long read covers the stated in the title issues in great detail and in various contexts, and it also touched Russia’s energy giant Gazprom and its FACEIT (an esports platform) sponsorship:
Gazprombank’s recent sponsorship of FACEIT, for example, mirrors the company’s approach to sponsorships of FIFA, Schalke and the Champions League.
“It’s all about how Gazprom want to be seen in the European space — it normalizes Gazprom as a commercial enterprise,” Veli-Pekka Tynkynnen, Associate Professor of Russian and Eurasian Studies at the University of Helsinki, said.
The full article is available online.