What’s with the call for researchers to work on their online presence? Is that a complete waste of everyone’s time? As you may start to suspect based on the innuendo of rhetorical questions, I want to invite you to consider the pros of writing a blog post on your sustainability-related research, thoughts, ideas, dreams or aspirations. As I am currently part of the editorial board of the blog you are reading, “Voices for Sustainability”, there is just a slight sense of agenda pushing behind my reasoning. But bear with me while I build my case. I wish to present three complementary perspectives.