The current pandemic might temporarily slow down environmentally destructive economic growth. However, claiming that we are dying for sustainability is dangerous. The global sustainability crisis is not just driven by uneconomic growth but also increasing global inequality and social stratification.
Standing around a cocktail table during lunch at the 2019 Sustainability Science Days in Espoo last May, I and my new-found colleagues marvelled at the cutlery. The spoons were plastic but they had been designed to look and feel like wood. Together we thought it would be good to find a name for these plastic “wooden” spoons. “Greenwash” did not seem right as it was associated with corporate behaviour and we dispersed to the next session – on sustainability transitions – without managing to find the right term.