Finland’s Circular Economy Roadmap emphasizes that all actors have a role to play: including governments, municipalities, businesses and citizens. While there is a lot of discussion about how businesses can transform their products and services for the circular economy (CE), and what municipalities could do to encourage more circular patterns, citizens’ potential to contribute to the CE does not get as much attention.
The discussion on the sustainability of meat is not new here. The HELSUS blog has reviewed the university community’s general satisfaction regarding UniCafe’s decision to remove beef from the lunch menu due to climate concerns. The restaurant frames its decision as part of a rising trend in which plant-based diets are identified as a simple way to move towards sustainability. While grass-fed beef is said to provide valuable ecosystem services, even this production is climatically damaging. But is this the whole picture?