Standing around a cocktail table during lunch at the 2019 Sustainability Science Days in Espoo last May, I and my new-found colleagues marvelled at the cutlery. The spoons were plastic but they had been designed to look and feel like wood. Together we thought it would be good to find a name for these plastic “wooden” spoons. “Greenwash” did not seem right as it was associated with corporate behaviour and we dispersed to the next session – on sustainability transitions – without managing to find the right term.
There is no doubt that the world needs to become more sustainable. A simple calculation demonstrates that we cannot consume more than we have, and currently, we are far from achieving that. The annual announcement of “Earth Overshoot Day” which marks the date when humans have used up all resources that earth can regenerate within […]